Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it.

We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands.

LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results.

Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members.

Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.

Loyalty NZ

Lizzy Ryley

Kate Dickenson

Brett Hibbert

Rachel Johnson

Donna Richardson

Bridget L.

Jeremy Anderson

Emma Holderness

Rob Larsen

David Webb

Bridget Lamont

Brian Ferris

The C-Level Officers at Loyalty New Zealand are responsible for steering the strategic direction and overall management of the company. This team includes executive roles that oversee technology and data, customer strategy, operations, financial health, organizational development, and partnerships. Together, they make high-level decisions to ensure the company leverages big data effectively, maintains strong customer loyalty programs like Fly Buys, and continues to grow its market presence and business partnerships.

C-Level Officers

Marketing Team

Leadership Team

Data and Insights

C-Level Officers

About

Team members

Other teams at Loyalty NZ

Marketing Team

Leadership Team

Data and Insights