Launched in 1996, Loyalty New Zealand is New Zealand’s expert on customer loyalty. We specialise in the clever use of big data to help Kiwi businesses know more about what their customers want from them, and how they can best deliver it.

We’re most famous for the Fly Buys programme, which has over 2.4 million cardholders across 74% of New Zealand households, and partners with 40 industry-leading brands.

LAB360, our specialist data analytics and insights business, helps companies use data in clever ways to finesse their business strategy and get outstanding results.

Doing this field-leading work is our expert team of analysts, marketers, data miners and designers. We’ve got a team of more than 115 across our Auckland and Wellington offices, plus a customer service centre for our members.

Backing up the Loyalty New Zealand team are our major shareholders: New World (Foodstuffs), State (IAG), BNZ and Z Energy.

Loyalty NZ

Lizzy Ryley

Rachel Johnson

Donna Richardson

Bridget L.

Jeremy Anderson

Emma Holderness

Rob Larsen

David Webb

Bridget Lamont

Brian Ferris

The Leadership Team at Loyalty NZ is responsible for setting the strategic direction of the company, ensuring operational excellence, and overseeing key functions such as technology, data analytics, customer strategy, partnerships, and organizational development. This team drives the company's mission to leverage big data for enhancing customer loyalty and fosters collaborations with major shareholders and industry-leading brands.

Leadership Team

Marketing Team

Data and Insights

Leadership Team

About

Team members