Lara Jimenez-Clarke

Associate Director, Partner Marketing at LoyaltyOne

Lara Jimenez-Clarke has a diverse work experience spanning over a decade. Lara is currently working at LoyaltyOne as an Associate Director, Partner Marketing since February 2023. Previously, they held the position of AdTech Delivery & Marketing Manager at LoyaltyOne from April 2021 to February 2023, where they managed marketing channel contact strategies and digital paid media campaigns. Before that, Lara was a Digital Marketing Specialist for the AIR MILES Reward Program from December 2019 to April 2021, where they project-managed digital marketing campaigns and analyzed digital metrics. Lara also worked as an Account Executive for the AIR MILES Reward Program from October 2016 to December 2019, where they project-managed various digital campaigns.

In addition to LoyaltyOne, Lara has had various experiences in different industries. Lara worked as an International Volunteer for Workaway from December 2015 to September 2016. Lara also worked as a Premedia Production Coordinator at TI Group from May 2013 to December 2015 and as a Teaching Assistant at Toronto Metropolitan University from September 2012 to April 2013. Prior to that, they gained experience as a Production Intern at 247 Integrated Inc. for a few months in 2012. Lara also worked as a Project Manager for Bluewater Power in 2011 and as a Technology Administrator for Bluewater Power in 2010.

Lara Jimenez-Clarke obtained their Bachelor of Technology (B.Tech.) degree in Graphic Communications Management from Toronto Metropolitan University, where they studied from 2009 to 2013. Additionally, they have pursued further certifications in the field of digital marketing. In 2019, they obtained "The Fundamentals of Digital Marketing" certification from The Open University. In 2020, Lara received a certification in Digital Marketing from BrainStation. Recently, in November 2022, they completed the "Expedition - Leadership Development Program" from LoyaltyOne.

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Timeline

  • Associate Director, Partner Marketing

    February, 2023 - present

  • Adtech Delivery Marketing Manager

    April, 2021

  • Digital Marketing Specialist AIR Miles Reward Program

    December, 2019

  • Account Executive AIR Miles Reward Program

    October, 2016

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