Simone Campbell-Muller

Simone Campbell-Muller is a skilled marketing professional with extensive experience in optimizing marketing strategies to enhance ROI and drive growth. Currently serving as Marketing Optimisation Manager at Lula since August 2020, Simone develops insights and opportunities that inform marketing efforts. Previous roles include CRM Marketing Manager at Lula, Digital Marketing Manager and Specialist at Wonga, Retention Manager at ClickaBet, Brand Manager at 24.com, and positions at BetFlash, Ladbrokes SA, Buongiorno, and Forwardslash. With a strong foundation in online and mobile marketing, conversion strategies, and brand management, Simone holds a degree from the University of South Africa.