Christian Fuentes

Christian Fuentes is a distinguished academic currently serving as a Professor and Associate Professor at Lund University since February 2017, focusing on research and teaching. Previously, Christian held the position of Professor of Digital Retail at the University of Borås from August 2020 to August 2022, and worked as a Postdoctoral Researcher at the Center for Consumer Research at the University of Gothenburg from February 2014 to January 2018. Additional experience includes serving as a Senior Lecturer at the University of Gothenburg from August 2012 to December 2013, and a PhD Candidate at Lund University from 2006 to 2011, where the PhD thesis titled "Green Retailing: A socio-material analysis" was completed. Earlier roles also include Research Assistant at Handelshögskolan vid Göteborgs Universitet and Program Assistant at the Center for Consumer Science. Christian's educational background features a Doctor of Philosophy in Marketing and Consumption from Lund University, a Magisterexamen in Marketing, and a Kandidatexamen in Integrated Business Administration, all obtained from Handelshögskolan vid Göteborgs Universitet.