Irma Ugarte

Irma Ugarte is an experienced marketing and retail executive with a strong background in the beauty and consumer goods industries. Currently serving as Regional Marketing and Retail Excellence Director for LVMH Fragrance Brands in Latin America since May 2018, Ugarte previously held key marketing roles at Mondelēz International and Procter & Gamble, where responsibilities included leading communications, digital transformation, and portfolio management. Notable achievements include driving significant e-commerce growth at Sephora Spain, advancing the media innovation agenda for Philadelphia Cream Cheese, and developing successful marketing strategies across multiple brands and regions. Ugarte possesses a robust educational background, including degrees from the University of Deusto, Harvard University, and IE Business School, complemented by certifications in digital transformation and negotiation mastery.