Nizar Nassar

Nizar Nassar is the Head of Growth at LyRise. Nizar has also worked as the Growth and Analytics Manager at Magalix and the Global Growth Marketing Manager at Swvl.

Nizar is responsible for customer segmentation, nurturing, and cohosting at Magalix. Nizar is also responsible for lead generation and ABM department at Magalix. In addition, they are responsible for in-platform customer acquisition and activation tactics and analytics. Nizar has also managed a team for Media Buying campaign planning and Execution.

At Swvl, Nizar was responsible for global inApp performance growth, demand generation, and new market development. Nizar also managed a global team of growth hackers to audit, plan, and optimize daily and monthly growth operations. Moreover, they were responsible for overall global demand marketing strategies and KPIs such as CPX, CPA, bookings, purchases, user segmentations, and growth products automation.

Nizar Nassar has a diploma in data science from The Johns Hopkins University and a diploma in digital marketing specialization from Illinois State University. Nizar also has certification from Lynda.com in advanced SEO: developing an SEO-friendly website and certification from Coursera in R programming and the data scientist's toolbox.

Mohamed Shehata - Partnerships Executive & Outbound Executive, Zeinab Maher - Growth Marketing Specialist report to Nizar Nassar. Nizar Nassar reports to Marc Banoub, Founder & CEO. They work with Zeena Ojih - Operation Manager, Fatma Hamdy - People & Culture Manager, and Mariam Hamed - Product Marketing Manager.