Christine Vorce Zapinski

Christine Vorce Zapinski has a diverse and extensive work experience spanning various industries. Christine is currently working at Brunner as the Director of Content Marketing. In this role, they lead the development and management of the agency's content marketing service offering across industries such as manufacturing, home improvement, consumer packaged goods, nonprofit services, and higher education.

Prior to Brunner, Christine served as a Content Marketing Consultant at the same company. Christine was responsible for building the key components of Brunner's content marketing operation, including standard operating procedures, tools, templates, resources, and guidance for delivering content marketing services to clients.

Before joining Brunner, Christine worked as the Director of Marketing at LUMA Institute for five years. Christine played a crucial role in scaling the company's global marketing operation, targeting Fortune 1000 firms. Their responsibilities included marketing strategy, brand building, lead generation, content marketing, product marketing, digital advertising, thought leadership articles, social media management, analytics, SEO, customer experience, paid media, client internal marketing, CEO/executive communications, conferences and events, and GDPR and data privacy compliance.

Christine also gained experience as the Managing Director of Online Communications at Point Park University. In this role, Christine led the university's online marketing team, overseeing the institutional website and building a robust content marketing operation to support student recruitment.

Earlier in their career, Christine worked as a Journalist: Online editor/producer at the Pittsburgh Post-Gazette, where they played a significant role in the development and scaling of the newspaper's news website. Christine designed and edited the homepage during peak traffic hours, making content selections and incorporating multimedia elements.

Christine also served as the Editorial Services Coordinator at the University of Akron, where they were responsible for editing university publications and collaborating with graphic designers on various projects. Christine began their career as the Publications Coordinator at the National Education Center for Women in Business, where they managed communication strategy and oversaw the development and production of publications.

In their early career, Christine worked as a Staff Reporter at The Pittsburgh Press, where they covered various beats, including the Mon Valley beat during the decline of the steel industry. Christine gained experience in breaking news coverage, conducting exclusive interviews, and writing feature stories.

Overall, Christine Vorce Zapinski has a successful track record in content marketing, marketing strategy, brand building, lead generation, digital advertising, and journalism.

Christine Vorce Zapinski holds a Bachelor of Arts (BA) degree in Journalism from Michigan State University. In 2016, they enrolled at Point Park University and is currently pursuing a Master of Business Administration (M.B.A.) degree with a concentration in Management Information Systems. Additionally, Christine has obtained several certifications, including "Account-Based Marketing Foundations" from LinkedIn in August 2021, "Cyber Security Training" from The Defence Works (acquired by Proofpoint) in 2020, "The Marketing Seminar" from Seth Godin's Akimbo Workshops in December 2019, and "Certified Practitioner of Human-Centered Design" from LUMA Institute in April 2017.