Aura Arias Uribe

Aura Arias Uribe has a diverse work experience spanning various roles and responsibilities. Aura worked at MAJORITY as both a CRM Manager and later as the Head of CRM. In these positions, Aura implemented strategies to enhance customer retention, analyzed customer data to identify insights, and used data-driven insights to improve the customer experience.

Prior to their time at MAJORITY, Aura held the position of Senior Marketing Associate at Klarna. There, they created communication strategies to attract and onboard new in-app customers in the US and reduce early churn in the onboarding funnel. Aura also worked with different teams to structure new ways of working for existing financial products.

Before Klarna, Aura was the Global CRM Coordinator Hub Latam & Mena at Storytel. In this role, they established global structures and processes to support customer communications for the Mena and Latam markets. Aura coordinated and developed customer dialog throughout the customer journey, focusing on customer satisfaction and loyalty. Aura also implemented automated and personalized communications using various channels.

Earlier in their career, Aura worked as a Digital Marketing Assistant at Svenska HR-Nätverket and as an E-commerce Product Merchandiser at Cencosud S.A. In these positions, they were responsible for managing product listings, coordinating with brand and marketing teams, and ensuring accurate content and distribution.

Aura's professional journey began at Bancolombia, where they worked as a Lead Cashier. In this role, they maintained customer relationships, performed financial transactions, and achieved monthly sales goals.

Overall, Aura Arias Uribe has gained extensive experience in CRM, marketing, e-commerce, and customer relations throughout their career.

Aura Arias Uribe attended Universidad Sergio Arboleda from 2009 to 2013, where they earned a Professional degree in Marketing and International Business. Aura also obtained several additional certifications, including the Braze Certified Administrator from Braze in December 2022, Learn CSS Course and Learn HTML Course from Codecademy in 2022, Digital Marketing Foundations in 2021 from LinkedIn, and the Braze 2021 Marketer Certification from Braze. Aura has also listed the IELTS certification from IELTS Official and Michigan certification from Michigan University, but specific details about the obtained month and year are not provided.