B. Bakker

Bakker, B. is an experienced retail professional with a strong background in pricing, category management, and marketing strategies. Currently serving as Head of Pricing at Makro Nederland since December 2020, Bakker previously held several leadership roles at Jumbo Supermarkten from November 2012 to December 2020, including Manager Private Label, Manager Assortiment & Space, and Formule beleidsmanager, where notable achievements included winning the Vertex Retailer of the Year Awards in 2021. Bakker’s career began at C1000 and includes expertise in assortment and presentation strategies as well as consulting in retail marketing at Q&A Insights & Consultancy. Educational qualifications include a Master’s degree in Business Studies from the University of Amsterdam and a Bachelor’s degree in Commerciële economie from De Haagse Hogeschool.