Joseph Cooper

Head Of Planning & Insight at Manchester United

Joseph Cooper has a diverse work experience spanning multiple industries. Joseph started their career in 2010 at Fidelity Investments as an E-Marketing professional. In 2011, they joined L'Oréal as a Digital & Retail Marketing specialist. In 2014, they joined AKQA where they held various roles, including Account Executive, Account Manager, and Senior Account Manager. During their time at AKQA, Joseph worked on marketing campaigns and brand experiences for clients such as Nike, Activision, Chelsea Football Club, and Hewlett Packard. Joseph'sresponsibilities included managing digital strategies, social media coverage, and marketing communications across multiple markets. Joseph also played a key role in product launches and partnership collaborations. In 2019, Joseph joined Manchester United as the Commercial Content & Media Strategist, where they focused on delivering effective campaigns and creating content for global and regional partners. Joseph was responsible for campaign planning, content creation, audience targeting, and measuring campaign performance. Additionally, Joseph conducted partner workshops to optimize audience engagement and drive brand activations. In 2021, they transitioned into the role of Head Of Editorial Operations & Programming, and in 2022, they became the Head of Planning & Insight.

Joseph Cooper attended Sevenoaks School from 2003 to 2010. After completing their secondary education, they enrolled at the University of Bath from 2010 to 2014. At the University of Bath, they pursued a Bachelor of Science (BSc) degree in Business Administration and Management, with a focus on General Studies.

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Timeline

  • Head Of Planning & Insight

    September, 2022 - present

  • Head Of Editorial Operations Programming

    October, 2021

  • Commercial Content Media Strategist

    September, 2019

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