LB

Lauren Beckford

Email Content Manager at Manchester United

Lauren Beckford has a diverse work experience spanning over a decade. Lauren started their career as a Sales Assistant at Footlocker in 2006 and worked there until 2009. Lauren then worked as a Personal Assistant at Concave Sports from 2009 to 2010. In 2011, they joined The Co-operative Group as a Customer Advisor and stayed there until 2012.

In 2012, Lauren joined Kitbag Limited as an E-Commerce/Acquisition Executive and worked there until 2015. During their time at Kitbag, they were also seconded to the Ryder Cup where they worked as a Floor Supervisor for a brief period in 2014.

Following that, they joined Red C Marketing in 2015 as an Account Manager, where they had daily creative input and client contact with various notable clients, including Manchester City FC and HSS Hire. Lauren worked closely with clients and third-party partners on multiple marketing initiatives and developed strong client relationships.

In 2016, Lauren transitioned to the role of Digital Marketing Executive at Manchester United. In this position, they were responsible for email content management, creating and deploying email campaigns to maximize sales across various products. Lauren also worked closely with the CRM team to code and deploy all email communications for the club. Constantly testing and learning, they tracked campaign performance and optimized strategies to support sales for venue products.

Overall, Lauren Beckford's work experience highlights their versatility and expertise in marketing, client management, and digital content creation.

Lauren Beckford attended Parrswood High School from 2001 to 2006. Between 2006 and 2008, they studied at Stockport College, but no specific degree or field of study is mentioned. From 2008 to 2009, Lauren attended The Manchester College, where they obtained a CYQ Gym Instructor Level 2 certification.

Links

Timeline

  • Email Content Manager

    September, 2021 - present

  • Digital Marketing Executive

    September, 2016

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