Lara Sissell

Lara Sissell has a diverse work experience spanning several industries. Lara is currently working as a Client Success Manager at ManoByte, where they deliver strategic guidance and creative direction to building materials manufacturers and mid-market businesses. Lara is skilled in utilizing digital tools such as HubSpot, Canva, and Google Analytics to help clients achieve their desired outcomes.

Before this, Lara worked as an Independent Contractor, managing their own business from 2018 to 2019. Prior to that, they served as a Marketing/Sales Coordinator at Tender Lawn Care, where they oversaw direct mail and digital marketing initiatives and played a role in website redesign and content creation.

Lara also has experience as the owner of LaRachelle, an event planning and management company where they oversaw all business development, marketing, and design initiatives for a decade.

Further back, Lara worked as a Publicist at Wm. B. Eerdmans Publishing Company, where they planned and executed communication and publicity campaigns. Lara also served as the primary point of contact for media relations and managed author inquiries and special requests.

Lara began their career as a Communications Director at Professional Marketing in 2006. Overall, they have demonstrated expertise in marketing, sales, event planning, and public relations throughout their career.

Lara Sissell has a Bachelor's degree in Advertising and Public Relations from Grand Valley State University, which they obtained from 2003 to 2005. Prior to that, they attended Grand Rapids Community College from 2001 to 2003 as a student for transfer, although their field of study is not specified. Additionally, Lara has obtained multiple certifications, including "Account-Based Marketing Foundations" from LinkedIn in May 2019 and various certifications from HubSpot Academy, such as "Inbound Sales" in November 2022 and "Platform Consulting" in May 2023.