Sarinya Mahasiri

Sarinya Mahasiri has extensive experience in research and advertising effectiveness, particularly in the automotive industry. Starting in 2002 at NIELSEN, they worked as a Client Manager in Professional Services before transitioning to the role of Research Director, Ad Solutions. In this position, they were responsible for evaluating ad effectiveness for major US Automotive and CPG manufacturers. Sarinya also managed real-time analytics to optimize campaign impact. Sarinya then joined Phoenix Marketing International in 2018 as a Research Director, specializing in Brand Effect. Sarinya led TV and digital ad effectiveness research for automotive clients in the US and Mexico, overseeing a team and providing actionable insights. Currently, Sarinya holds the position of VP of Research at MarketCast since 2022.

Sarinya Mahasiri's education history includes a Bachelor of Science (B.S.) degree in Marketing from Cornell University, specifically from the School of Hotel Administration.