Based in Los Angeles, MarketCast is a leading provider of marketing research services and data analytics for the global entertainment industry, with additional offices in New York, Boston, Indianapolis, and London. MarketCast works in collaboration with marketers and researchers in the development and execution of their marketing strategies, from early concept exploration through distribution. MarketCast services are available worldwide and include materials testing, such as trailers, TV spots, digital campaigns, and print ads; concept and positioning studies; exit polls; tracking studies; social media analytics; and custom research offerings. MarketCast's subsidiaries include Insight Strategy Group LLC, a leading consumer research and strategy agency that leverages deep expertise anchored in social sciences to fuel brand growth, new product introductions, and service and content innovation and Fizziology LLC, a leading social insights and analytics company. 

Research

MarketCast

John Batter

Chris Phillips

Wai Jean Loh

Tish Hasting

Paul Forgue

Hillary Goldberg

Romina Cupo

Dounia Turrill

Todd Meyer

Heather Bruder

Emiko Aerts

John Benak

Amad Ayoubi

Michael Greenawald

Danielle Byrd

Brigette Lytle

Arikan Olguner

Jeremy Radisich

Ben Carlson

Gregory Ferland

Graham McKenna

The Data Science and Analytics team at MarketCast leverages advanced statistical techniques and data analysis to deliver actionable insights for the entertainment industry. By utilizing predictive modeling, social media analytics, and research methodologies, the team supports marketing strategies from concept testing to campaign tracking, ensuring that clients make data-driven decisions that enhance audience engagement and optimize content performance.

Data Science and Analytics

Research and Insights

Leadership Team

Marketing and Brand Solutions

Data Science and Analytics

About

Team members

Other teams at MarketCast

Research and Insights

Leadership Team

Marketing and Brand Solutions