Valerie Witt

Valerie leads Professional Development Solutions, which includes PRO Membership, MarketingProfs University and MarketingProfs Research. With 26 years in the publishing industry, Valerie is passionate about creating high-quality content. She believes in data-driven decision making: leveraging analytics and customer interviews to stay on top of the changing information needs of members. Before joining MarketingProfs in 2003, Valerie led the online content and community development team for a GMAC Relocation business delivering culture information to expatriate families. Before that she cut her teeth on business journalism on the editorial teams of industry trade magazines Workforce (for human resources professionals) and Registered Representative (for stockbrokers). Valerie holds a BA in English from The Ohio State University and an MBA from the University of Southern California.