Cody Woodward

Cody Woodward is a seasoned professional with extensive experience in sales and category strategy, currently serving as a Manager and Category Strategist at The Hershey Company since October 2022. Cody's career includes roles at NielsenIQ as a Client Manager and at The Mars Agency as a Client Development Manager, where strategic shopper marketing programs were developed to enhance the impact of Conagra Brands. With a background in business development at CROSSMARK and a long tenure at Shopper Events in various management capacities, Cody has consistently focused on collaboration with buyers, program execution, and market analysis to drive performance. Academic credentials include a BSB in Marketing from the University of Arkansas - Fort Smith and an MBA from the University of Phoenix.