Anjum Singhania

Anjum Singhania is a seasoned marketing professional currently serving as a Senior Brand Manager at Mars since March 2024. Prior experience includes roles as Senior Brand Manager for KitKat and Brand Manager for Healthy Snacking at Nestlé from June 2022 to January 2024. At Britannia Industries Limited from June 2016 to June 2022, Anjum held multiple positions including Product Manager for NutriChoice, where development of brand strategy and handling a substantial market share in health biscuits was key. As Brand Manager for Britannia, responsibilities encompassed brand communication, digital marketing initiatives, and revamping the corporate website. Previous roles at Britannia also included National Urban Development Manager, GTM Strategy Manager, Area Sales Manager, and Management Trainee. Anjum holds an MBA in Marketing from SVKM's Narsee Monjee Institute of Management Studies and a B.Tech in Information Technology from Maharaja Agrasen Institute of Technology.