Haysam Fahmy

Haysam Fahmy serves as the Vice President and Head of Marketing Services for Mastercard across the Middle East, Africa, and Eastern Europe since August 2019, focusing on enhancing marketing ROI for banks through comprehensive consumer lifecycle strategies. Previously, Haysam provided advisory services on digital marketing and mobile strategy for regional banks from 2017 to 2019 and led significant digital marketing initiatives at Commercial Bank of Dubai and Commercial Bank, achieving record engagement and launching the Middle East's first digital bank. Haysam's career includes roles at IP Global Ltd, Ogilvy & Mather Advertising, and Anticancer, alongside a solid educational background with degrees from Georgetown University, HEC Paris, and The American University in Cairo.