Micah Beals

Micah Beals has a diverse work experience spanning over several companies. Micah is currently working as the VP of Demand Marketing at MasterControl since September 2020. Prior to this, they held the role of VP of Americas Demand Generation at Instructure from December 2018 to June 2020. At Instructure, their responsibilities included building a global, multi-industry, multi-product demand function and leading various teams. Before joining Instructure, Micah was the owner of Kennedy Marketing Consulting from December 2014 to 2020. Micah has also worked at xMatters, inc as the VP of Demand Generation from March 2016 to December 2018 and as the Sr Director of Marketing Operations from July 2015 to March 2016. Micah was the Director of Digital Marketing at Avaya from February 2015 to July 2015. Micah has extensive experience in digital marketing and marketing operations. Micah worked at AtTask, Inc. as the Director of Digital Marketing from January 2013 to January 2015, where they built marketing and sales funnels, designed lead scoring strategies, and implemented lead nurturing programs. Micah also managed large budgets, coordinated with various teams, and launched testing and optimization programs. Prior to that, they worked at Novell as the Marketing Automation Manager from January 2009 to April 2012, where they led email marketing teams and contributed to increased opportunity value. Micah's earlier work experience includes roles such as a Senior Web UI Designer at Novell and an Adjunct Faculty at Provo College. Micah started their career as a Digital Prepress at Press Media/Excel Graphics, where they were responsible for daily operations and departmental remodeling.

Micah Beals received a Bachelor of Fine Arts (BFA) degree in Graphic Design from Brigham Young University, from 1998 to 2003. In addition, Micah has obtained certifications in the "Fundamentals of Online Testing" from MarketingExperiments. Micah also holds badges in "Wave Analytics Basics," "Wave Desktop Exploration," and "Wave Mobile Exploration" from Salesforce Trailhead.