Matt Ward

Matt Ward is a seasoned professional in digital analytics and conversion rate optimization, currently serving as CRO Lead at Matalan since November 2023. Prior to this, Ward was a Data & Insights Analyst at FOOTASYLUM and held roles including CRO Analyst at PrettyLittleThing.com and Web Analyst at Sykes Holiday Cottages, where significant contributions included refreshing testing strategies and implementing experimentation platforms. Earlier career experience includes a Web Optimization Executive position at ao.com and a Digital Analyst role at United Utilities, where data-driven approaches enhanced corporate communications. Ward's career commenced with a Web Publisher position at TravelSupermarket.com. An alumnus of Liverpool John Moores University, Ward earned a Bachelor's Degree in Communication and Media Studies.