Kirby Forlin

Kirby Forlin is an accomplished senior executive with extensive experience in data commercialization and advanced analytics across various industries. Currently serving as SVP of Data Commercialization & Advanced Analytics and SVP of Strategy, Marketing, Data & Advanced Analytics at McKesson, Kirby previously held leadership roles at Stanley Black & Decker, Altria, Forlin Consulting, Sequoya, Unilever, and Maple Leaf Foods. Kirby's career has been marked by a strong focus on digital transformation strategies, advanced analytics, and client engagement, leveraging data-driven insights to drive strategic marketing initiatives and enhance organizational capabilities. Kirby holds an MBA in Marketing and Business Analysis from the University of Calgary and a BA in Psychology/Philosophy from the University of Guelph.