Travis Groves

Vice President Media Transformation at Media.Monks

Travis Groves has a diverse work experience in the media and technology industry. Travis is currently serving as the Head of Media Transformation at Media.Monks, where they oversee the Marketing Transformation team and supports Tier 1 clients in their programmatic media buying operations. Prior to this, they held the position of Senior Director of Media Transformation at Media.Monks, where they were responsible for managing a team of experts in media channels and platforms, change management, process optimization, media strategy, comms workflows, and team management.

Before joining Media.Monks, Travis worked at MightyHive (now Media.Monks) as the Director of Media Operations, where they played a crucial role in overseeing media operations. Travis also worked at Sojern as the Senior Director of Account Management, responsible for managing the Account Management and Customer Success teams. Here, they implemented policies and processes to scale the level of support provided to Enterprise and SMB accounts in the US and Canada.

In addition, Travis worked at Microsoft as a Group Account Manager, at Sizmek (formerly MediaMind) as an Account Management Lead, at Yahoo! UK as an Account Director for Direct Response, and at Yahoo as a Senior Account Manager for Display and Search. Through these roles, Travis has gained extensive experience in account management, customer success, and media operations.

Overall, Travis Groves has a strong background in media transformation, team management, and account management, making him a valuable asset to any organization in the media and technology industry.

Travis Groves studied marketing at Natal Tech (South Africa) from 1997 to 1999. Prior to that, they attended Durban High School from 1991 to 1995. In addition to their formal education, Travis has obtained several certifications, including "Unconscious Bias" from LinkedIn in 2021, and "Display & Video 360 Certification Exam" and "Campaign Manager Certification Exam" from Google in 2021 and 2022 respectively.

Links

Previous companies

Sojern logo
Microsoft logo

Timeline

  • Vice President Media Transformation

    April 1, 2024 - present

  • Head Of Media Transformation

    June, 2023

  • Senior Director Of Media Transformation

    September, 2021