Art de la Parra

Art de la Parra has a diverse work experience spanning over several roles and industries. Art currently serves as the Vice President of Business Development at Media Partners Worldwide (MPW) in Long Beach, California. In this role, they are responsible for preparing strategic sales communications and presentations, expanding MPW's Hispanic media capabilities, and securing new clients. Art also played a crucial role in developing the company's internal digital strategy. Prior to their current position, Art worked as the Principal at Sense Media, llc.

Before joining MPW, Art worked as an Account Executive at Time Warner Cable Media Sales, where they represented Time Warner Cable Media's exclusive App-TV Everywhere and managed relationships with over 50+ leading cable networks. Art also served as a Sponsorship, Digital Asset Sales, and Radio/Media Consultant for the Los Angeles Dodgers, where they handled general market media sales, Hispanic media sales, and digital assets.

Art has also worked as a Senior Account Executive at KABC-KLOS-Citadel Communications, selling and marketing two radio properties and developing web strategies. Art served as the President of HispanicWerx, a marketing and sales consultation company specializing in ethnic media and Hispanic awareness efforts. Art has also worked as a Senior Account Executive at CBS Radio, where they successfully grew the annual account list.

In the earlier stages of their career, Art served as a Senior Account Executive at KUSC, where they managed client accounts and brought on board new clients. Art also worked as the Director of Marketing at Intercare Medical Group, where they were responsible for the marketing and advertising of urgent care and industrial medical centers.

Overall, Art de la Parra has a strong track record of sales, marketing, and business development in various industries, with a focus on media and advertising.

Art de la Parra attended California State University, Northridge, where they studied Radio, Television and Film. The duration of their education at this institution is not provided. In addition to their college education, Art de la Parra obtained various certifications in the field of digital media and marketing. They completed the Programmatic Essentials course at BASIS Advanced Information Technologies GmbH in December 2022. They also obtained certifications in Contextual Marketing, Digital Media, Search, and Private Marketplace Essentials from Basis Technologies, with the latest certification being Data Essentials in January 2023.