Pedro Barros

Pedro Barros currently serves as the Head of Branded Content & Commercial Partnerships at Mediabrands Content Studio since January 2024. Prior to this role, Pedro held the same title at IPG Mediabrands Portugal from June 2020 to December 2023, focusing on branded content and commercial partnerships with BrandXperience. Pedro's experience also includes positions as Account Supervisor and Account Executive at Initiative from January 2016 to June 2020, managing accounts such as SUPER BOCK GROUP and LeasePlan, as well as earlier roles at UM Worldwide, where responsibilities spanned from Account Executive to Senior Media Planner, dealing with brands like Coca-Cola and Lidl. Pedro received a licentiate degree in Public Relations and Advertising from Instituto Superior Novas Profissões between 2000 and 2004 and enhanced language skills at Wall Street English from 2014 to 2016.