Karen Petrillo

In today’s complex, fragmented media world, Karen is a pro at finding the best paths to reach people with key messages. She brings to the Mendoza more than 25 years of experience at top media shops throughout the Philadelphia region, having worked with such diverse client accounts as Independence Blue Cross, PECO, Boscov’s and American Public University System. Through in-depth market research and insightful analysis, she underscores the value of paid media placement as part of a successful strategic campaign. Karen’s expertise in negotiation, planning and placement across all traditional and digital media platforms drives audience awareness, message reception and action. The pandemic accelerated trends that were already underway in media. Brands that embrace that change will emerge stronger. Understanding how all media channels from traditional to digital work together is Karen’s specialty in navigating this new landscape.