Sandrine Mangia-Park has a diverse work experience spanning various industries. Sandrine started their career as a Research Analyst at Istia Gira - Market Research Consulting Services in 2000 and later worked as a Restaurant Manager at Fifty Seven Restaurant from 2001 to 2003.
Sandrine's marketing career began at CIDC in 2003, where they held positions such as Senior Affiliate Marketing Manager, Brand Director - Everest Poker, and Director Everest Poker France. Sandrine was responsible for various aspects of marketing and branding, including customer relationship management, branding, and acquisition initiatives. Sandrine also led the complex mission of acquiring a gaming license in France.
Sandrine then joined The Grommet in 2012, initially as Senior Marketing Director and later as VP Marketing. Sandrine played a crucial role in launching undiscovered products and supporting them. Sandrine also contributed to the development of Citizen Commerce, an innovative way to discover and share consumer products.
In 2015, Sandrine joined ASICS Corporation as SVP Marketing, ASICS Digital. Sandrine successfully grew and managed a high-performing marketing team, overseeing marketing for products such as Runkeeper and ASICS Studio. Sandrine led the marketing launch of the ASICS Studio App, collaborating closely with various teams to develop branding, go-to-market strategy, and full paid acquisition strategy.
Most recently, Sandrine served as the Chief Marketing Officer at Merryfield Inc, starting in November 2018. Their role focused on supporting and promoting the "better-for-you" food and beverage, personal care & beauty, and household products and brands that adhere to a higher quality standard. Sandrine aimed to make these products the norm in everyday life.
Throughout their career, Sandrine has demonstrated expertise in marketing strategy, brand transformation, team management, and campaign optimization. Their experience spans across various roles and industries, showcasing their versatility and adaptability in different environments.
Sandrine Mangia-Park holds a bachelor's degree in Sociology and Human Studies, which they obtained from UVSQ Université de Versailles Saint-Quentin-en-Yvelines. Sandrine pursued further education at Ecole Superieure de Commerce de Marne la Vallee, where they completed a master's degree in Business Marketing and Management with a focus on Marketing Development.
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