Kristy Lyons

Kristy Lyons is an experienced data scientist and business analyst with a solid background in digital strategy and analytics. Currently at Meta since July 2018, Kristy leads initiatives in customer insights and analytics. Prior experience includes key roles at Burberry, where Kristy served as a Senior Analyst focused on strategy and customer insights, leading regional analyses and digital marketing support. Earlier positions include analyst roles at Burson-Marsteller, where Kristy created measurement reports for major clients and conducted audience segment analysis. Kristy holds a Bachelor of Arts in Economics and Communication from Boston College, complemented by further education in data science from Codecademy Labs.