Nilay Gurgener

Nilay Gurgener is an experienced professional in analytical marketing and data analytics, currently serving as the Analytical Marketing and Advanced Data Analytics Manager at METRO Türkiye since June 2016. Previous roles at METRO Türkiye include Campaign Management Senior Executive and Market Research Executive. Prior to this tenure, Nilay has held positions in market research at Kopas Cosmetics and freelance marketing consulting at ILLUSIONIST. A background in account management and business analysis was gained at Nielsen Company, along with brand marketing experience at Danone Nutricia Early Life Nutrition. Early career internships include roles at Orka Holding, Turkcell, and Teknosa. Nilay holds a Bachelor of Business Administration degree from Istanbul University.