Hiroyoshi Tanaka Valencia

Marketing And Digital Regional Strategy Director at Metropolitan Touring

Hiroyoshi Tanaka Valencia has a diverse background in digital marketing and strategy. Hiroyoshi started their career in 2004 as a Freelance Marketing Digital Specialist in SEO at Ingenio Web Total. From 2010 to 2012, they worked as an Executive Producer - Digital at WalkerBrand Servicios de Marketing. In 2012, they joined Metropolitan Touring as the Marketing and Digital Strategy Director, responsible for lead generation and coordination between sales and marketing teams. Hiroyoshi also implemented various digital marketing actions such as SEO, SEM, web design, and offline marketing for fairs and clubs. In 2019, they became the Director of Marketing for B2C - B2B - Local Market at Mashpi Lodge, Finch Bay Galapagos Hotel, and Casa Gangotena. In 2022, they joined Metropolitan Touring Perú as the Director of Marketing. Hiroyoshi also has experience teaching Marketing Digital at Universidad Hemisferios in 2013. Previously, they worked as a Director of Digital Projects at Negonex from 2005 to 2007, managing online corporate identity and generating organic search engine positioning projects.

Hiroyoshi Tanaka Valencia has a diverse education history in the field of marketing. In 2015, they completed a specialization in Digital Marketing at UC Irvine. Later, from 2022 to 2024, they pursued a Master's degree in Digital Marketing at Aden Business School.

Prior to these degrees, from 2002 to 2007, Hiroyoshi studied at Pontificia Universidad Católica del Ecuador, where they obtained a degree in Ingenieria Comercial, specializing in Marketing.

In addition to formal education, Hiroyoshi has also acquired extensive experience in Marketing and Marketing Management through self-directed learning, starting in 2002 and continuing until 2023.

Furthermore, Hiroyoshi holds several certifications to complement their education. Hiroyoshi obtained certificates in Content Marketing, Email Marketing, Inbound, Inbound Marketing, Inbound Sales, Social Media, and Technical SEO from HubSpot between July 2019 and Scrum Fundamentals Certified from SCRUMstudy in February 2018. Hiroyoshi also completed the SEO Fundamentals Exam from SEMrush in July 2019.

Overall, Hiroyoshi brings a combination of formal education, self-directed learning, and certifications to their expertise in Digital Marketing and Marketing Management.

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