Diogenes Passos

Diogenes Passos has held a variety of roles in the digital analytics field since 2004. Diogenes began their career as a Teacher of Mathematics at various schools in Fortaleza, Brazil. In 2008, they joined NOIX Internet as a Search Marketing and Web Analytics Coordinator and Analyst. In 2010, they moved to Globo.com as an Analytics Coordinator and Senior Web Analytics. From 2016 to 2018, they worked at Lima Consulting Group as a Partner and Analytics Consultant, and at Banco Safra and XP INVESTIMENTOS as an Analytics Consultant and Lead, respectively. In 2019, they joined Raisers Consultoria em Marketing Digital as an Analytics Consultant and Partner. In 2020, they held the role of Analytics Manager at BRIUS and Plusdin. Most recently, they have been the Head of Digital Analytics at meutudo.

Diogenes Passos studied Mathematics at the Universidade Estadual do Ceará and Actuarial Sciences at the Federal University of Ceara. Additionally, they obtained the Google Analytics Individual Qualification (GAIQ) from Google in March 2011.