Alison Gruosso

Alison Gruosso has extensive experience in strategic media planning, currently serving as the Director of Strategic Planning at Mindshare since May 2019, focusing on major accounts such as BlackRock & iShares and Volvo Cars USA. Prior roles include Associate Director positions at Mindshare, where the development of comprehensive media strategies for brands like Chanel and Unilever was a primary responsibility. Earlier in their career, Alison held various positions at Initiative, Spark Foundry, MEC, and MediaCom, driving media strategies for notable clients including AT&T and Volkswagen. With a Bachelor of Science in Mass Communication/Media Studies from Boston University, Alison has also been actively involved in leadership roles within university organizations, showcasing a commitment to mentoring and professional growth in the communications field.