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Amy Thomas

Manager, Merchandise & Retail Experiences at Minnesota Vikings

Amy Thomas is currently the Manager of Merchandise and Retail Experiences for the Minnesota Vikings. Prior to this, they were the Director of Partnerships and Business Affairs for Anomaly from June 2019 to March 2022. From October 2018 to June 2019, they worked as an independent consultant and Director of Partnerships and Business Affairs for AKQA Portland and JohnXHannes NY.

Amy has over 20 years of experience in brand management and advertising compliance across all mediums and social platforms. Amy has worked with a variety of clients, including Coors Light, Coors Banquet, Coors Global, Uber North America, Uber Latin America, Allstate, Carl's Jr./Hardee's, Truth, National Geographic, Activision (Call of Duty/Destiny/Guitar Hero/Skylanders), General Mills (Old El Paso & Totino’s), Old Navy, Dominos, Coke Zero, Microsoft U.S./International, Best Buy, Burger King U.S/International, Volkswagen, American Express, Fruit of the Loom, Procter & Gamble, Disney, McDonald’s, Charles Schwab, Jose Cuervo, Vail Resorts, Toys R Us, Maytag, U.S. Army, PetSmart, Heinz & USPS.

Amy is skilled in project management and has successfully executed projects ranging from low-budget to multi-million dollar campaigns. Amy is an expert in talent procurement and contract negotiation and has

Amy Thomas received a Bachelor of Arts in Communication with an Advertising Concentration from Purdue University. Amy also participated in a Spanish Study Abroad Program where they studied Spanish Language, Theirtory and Literature at Fundacion Ortega y Gassett.

They are on a team with Kelsey Duncan - Digital Marketing & Media Associate, Caitlin Tanzer - Project Manager, and Jackie Ramacher - Art Manager. Amy Thomas reports to Erin Swartz, Director, Brand & Creative.

Timeline

  • Manager, Merchandise & Retail Experiences

    Current role

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