Paid Social Media Specialist (dallas, Texas)

About Mod Op

Mod Op is a full-service advertising agency with offices in 11 US locations as well as Panama City, Panama, and Toronto, Canada. Thanks to ongoing growth-by-acquisition directed by our dynamic former-venture-capitalist CEO and our team of industry leaders, Mod Op can offer you a generous time-off package, access to low-cost, high-quality health care options, and a team of enthusiastic, collaborative, and motivated coworkers who see career development and personal development as intertwined.

As Specialist, Paid Socialyou will be in a key role managing paid social campaigns and execution.

Success in this role will be determined by your ability to move the organization forward through improved operational processes, accuracy/efficiency in completing deliverables, quick responses to client requests and a natural curiosity to learn more and grow in the organization.

Core Competencies

• Genuine interest in paid social, marketing analytics and investment in client goals and success
• Open to coaching & feedback
• Curious and motivated to analyze results, solve problems, and tell stories with data
• Ability to think strategically and innovatively to drive successful outcomes
• Excellent written and verbal communication skills – comfortable creating PowerPoint decks and presenting results to clients/internal stakeholders

• Note: this is not a creative role; copywriting experience is not necessary.

• Commitment to accuracy and quality with a strong attention to detail
• Ability to manage multiple projects concurrently while prioritizing effectively and meeting deadlines
• Ability to learn new industries/business types and translate that knowledge to achieve client goals
• Excellent analytical and mathematical skills
• Strong organizational skills and ability to work in a constantly changing, demanding environment

Responsibilities in Paid Social

Manage day-to-day paid social campaigns and optimization to achieve client goals, including:

• Formulate paid social strategy for client businesses and ensure that recommendations and decisions are consistent with client objectives
• Build and optimize paid social campaigns, including but not limited to account setup, strategy development, organization and campaign set up, implementation and management
• Write ad copy, develop audience strategies and manage bidding/optimization
• Support the Paid Social Lead with the day-to-day management of campaigns, reporting and related tasks
• Ongoing use of reporting, analytics and trend tools for weekly, monthly and quarterly reporting and optimization
• Work closely with third party vendors such as Facebook to ensure implementation of recommendations and follow best practices for processes
• Manage creative projects with our internal team or the client and keep track of deadlines, feedback and other vital project details
• Consistently look for ways to improve current processes or introduce innovative approaches that will contribute to Mod Op’s success