Seth Baum

Fractional CMO Services at Momentum IoT

Seth Baum has a diverse work experience spanning several industries and roles. Seth'smost recent position is as the VP of Growth at We Inform, where they manage all growth marketing activities for an online consumer subscription service. Prior to this, they provided strategic marketing guidance as a Fractional CMO at Momentum IoT. Seth also served as the Head of Marketing/Chief Operating Officer at The DART Company, where they played a key role in growing monthly revenue and optimizing marketing campaigns.

Seth has also worked as a Mentor at MuckerLab, a Growth Hacker/Full-Stack Performance Marketer at Marketing Consulting, and the Head of Marketing at MDBio - The Doctors' Brand. Seth has experience as the Chief Marketing Officer at ServiceTitan and as the Founder and Managing Director of The SoundView Group Performance Marketing Consulting. In these roles, Seth worked with various clients, including LendingTree.com and Care.com, creating national TV commercials and advising on media buys.

Earlier in their career, Seth was the Acting VP of Marketing for M-GO Streaming Video, where they led demand generation strategy and CRM initiatives. Seth also served as the Acting VP of Customer Acquisition and Retention at Reputation.com, overseeing demand generation strategies and implementation.

Overall, Seth has a strong background in growth marketing, customer acquisition, branding, messaging, and strategic marketing. Seth has experience in various industries, including online consumer services, fleet management, herb accessories, and streaming video.

Seth Baum completed their high school education at Byram Hills High School from 1985 to 1989, earning a High School Diploma with a focus on English. Seth then pursued a Bachelor's degree at Harvard University, studying History and Literature from 1989 to 1993. Following their undergraduate studies, Seth went on to enroll in the UCLA Anderson School of Management. From 1997 to 1999, they earned their Master's in Business Administration (MBA) with a specialization in Marketing.

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Timeline

  • Fractional CMO Services

    October, 2022 - present

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