Luke Willardson

Luke Willardson is the Senior Manager of Email and Design Execution at Monumental Sports & Entertainment. Luke has been with the company since 2015, starting as a Marketing Analytics Intern and eventually working their way up to their current position. Prior to Monumental Sports & Entertainment, Willardson worked as a Market Research Intern for Competitor Group.

Willardson is responsible for managing email communication for the Washington Capitals, Washington Mystics, Capital City Go-Go and concerts and events at Capital One Arena and EagleBank Arena. Luke also compiles a database report each month by exporting data from Omniture, Google Analytics, and major social media platforms, and reporting subscription numbers for our Monumental Sports Network app and email groups within Eloqua.

Under Willardson's leadership, the email marketing campaigns they have created have increased fan interaction. Their ability to identify marketing variables and trends related to game attendance has helped to increase ticket sales for the various teams and events that they oversee.

Luke Willardson has a Master of Business Administration (M.B.A.) from San Diego State University in Sports Management, a B.S. from Brigham Young University in Business Management - Finance, and a Business Administration degree from Grossmont College.

Luke Willardson reports to Leah Rindler, Senior Director, Business Intelligence & Email Marketing. A direct report to Luke Willardson is and Kathryn Kozlakowski - Specialist, Business Intelligence & Email Marketing.