Yuliya Shvets

Yuliya Shvets is a CRM Manager at Mooney since November 2024, focusing on defining and implementing CRM strategies for B2C and B2B segments to enhance customer value, reduce churn, and promote product adoption. Prior to this role, Yuliya served as a Senior Consultant at JAKALA from February 2020 to November 2024, where responsibilities included developing digital marketing strategies and managing targeted communication for B2C and B2B brands. As a Business Analyst at Business Integration Partners from May 2018 to January 2020, Yuliya contributed to various projects, including organizational restructuring and supply chain transformation for multinational companies. A project work stint at Sergio Rossi involved customer journey design and gap analysis to facilitate an omnichannel model. Yuliya holds an MBA from MIP Politecnico di Milano and a Bachelor’s degree in Economics and Management from Belarusian State Economic University.