Digital Advertising Specialist

We are seeking a talented and experienced Digital Advertising Specialist to join our team at More Techies. As a Digital Advertising Specialist, you will play a crucial role in driving our online advertising efforts across various platforms, including Instagram, YouTube, and Google Ads. You will be responsible for creating, monitoring, optimizing, and ensuring the conversion of ads to maximize our online presence and reach our target audience effectively.

Responsibilities:

Strategy Development:

• Develop and implement comprehensive digital advertising strategies aligned with More Techies' goals and target audience.
• Conduct thorough market research and competitor analysis to identify trends, opportunities, and best practices in digital advertising.

Campaign Management:

• Create and manage engaging ad campaigns on Instagram, YouTube, and Google Ads to promote More Techies' products and services.
• Develop compelling ad copy, creative visuals, and landing pages that drive user engagement and conversions.
• Monitor campaign performance, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).
• Continuously optimize campaigns based on performance data to improve ad effectiveness and ROI.

Targeting and Audience Segmentation:

• Identify and segment target audiences based on demographics, interests, and behavior to optimize ad targeting and increase ad relevancy.
• Utilize advanced targeting options and remarketing techniques to reach and engage specific customer segments effectively.

Performance Analysis and Reporting:

• Track and analyze key performance indicators (KPIs) to evaluate campaign effectiveness and identify areas for improvement.
• Provide regular reports on ad performance, including insights, recommendations, and actionable strategies to stakeholders and management.

Conversion Optimization:

• Collaborate with the marketing team to optimize landing pages, user experience, and conversion funnels to maximize campaign conversions. Implement A/B testing methodologies to experiment with different ad formats, visuals, and targeting options to improve conversion rates.

Requirements:

• Proven experience as a Digital Advertising Specialist or a similar role.
• In-depth knowledge of digital advertising platforms, including Instagram, YouTube, and Google Ads.
• Strong analytical skills and ability to interpret data to optimize campaign performance.
• Proficiency in ad creation, copywriting, and graphic design.
• Familiarity with A/B testing and conversion rate optimization (CRO) techniques.
• Excellent project management skills with the ability to handle multiple campaigns simultaneously.
• Strong communication and collaboration skills to work effectively with cross-functional teams.
• Up-to-date with the latest industry trends, best practices, and digital marketing technologies.

Join our team at More Techies and take charge of our digital advertising efforts to drive growth and increase brand visibility. Apply now and let's shape the future of our digital marketing strategies together!

Please submit your resume, along with any relevant portfolio or examples of successful ad campaigns you have managed, for our review.

Note: Only shortlisted candidates will be contacted for further discussions.