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Alberto Perez Ibarra

Director Of Retail Operations at Morpho Travel Experience

Alberto Perez Ibarra has a diverse work experience in various roles and industries. Alberto started their career at Intel Corporation as a Ground Controller from 1998 to 2000. Alberto then joined Nestle S.A. as a Nescafé Sales Administrative Manager from 2000 to 2003.

In 2003, Alberto joined Morpho Travel Experience as a Manager of Retail Operations, leading operations for Rumbo Shops in different countries. Alberto also played a crucial role in the start-up of the Britt Shop Retail operation in Chile. Alberto continued their career at Morpho, progressing to Senior Retail Operations Manager for Costa Rica and South America, where they were responsible for coordinating sales, marketing, visual, and restock efforts for Morpho stores in international airports.

In 2018, Alberto became the Corporate Director of Operations at Morpho Travel Experience, where they developed and implemented strategies in alignment with the CEO's vision. Alberto led a team of regional operations managers and oversaw over 1000 employees in operations, customer service, and replenishment of goods.

Alberto's passion for the industry led him to pursue a career in academia. Alberto currently serves as an MBA Strategy Professor at ULACIT, teaching and guiding students in strategic management, solving case studies, and optimizing management indicators.

Additionally, Alberto is the Director of Executive Education Tourism Management at LEAD University, where they manage career activities, updates program content, recruits high-level instructors, and ensures quality student recruitment.

Throughout their career, Alberto Perez Ibarra has showcased their strong leadership skills and expertise in retail operations, sales, and management strategies.

Alberto Perez Ibarra earned a Bachelor of Business Administration (B.B.A.) degree in Overall Company Management from Universidad de Costa Rica UCR between 1994 and 1998. Alberto later pursued a Master of Business Administration - MBA degree in Business Administration and Management, General from INCAE Business School, completing the program from 2016 to 2017. In addition to their formal education, they obtained certifications in B2B Marketing Foundations and Online Marketing Foundations from LinkedIn in August 2020.

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