Sandra Iniesta

Sandra Iniesta has a diverse work experience spanning over two decades. Sandra began their career at Millward Brown as a Client Service Executive, specializing in quantitative research for various industries. Sandra then moved to Sara Lee International, where they held a Market Research & Consumer Insights role, working on global brands such as Ambi Pur and Insecticides. At Danone, Sandra focused on marketing research for brands like Activia and Danacol, collaborating closely with the Health Marketing team. Sandra later joined Grupo Codorniu as a Consumer Insights Manager, leading the market research organization. At Carglass España, Sandra served as a Marketing Manager, overseeing brand positioning and communication plans. Sandra then transitioned to the role of Marketing Director at Eurofred Group, where they managed marketing strategies for multiple air conditioning brands across several countries. Currently, Sandra serves as the Marketing & Communication Director at MOTUL Ibérica, responsible for developing B2B and B2C strategies and ensuring brand positioning and differentiation in the Spanish and Portuguese markets.

Sandra Iniesta completed a PDG program at IESE Business School from 2023 to 2024. Prior to that, they pursued a Master's degree in Internet Business at ISDI from 2020 to 2021, with a focus on Digital Business. In 2015, Sandra obtained an Executive Master's degree in Marketing & Sales from Esade, specializing in Marketing. Sandra also completed a Digital Marketing Silicon Valley Program at Santa Clara University in 2016. In 2014, Sandra completed an intensive course in ROI Marketing at ESIC Business & Marketing School. Sandra'seducational journey began with a Master's degree in Retail International at Universitat Pompeu Fabra from 2008 to 2009. Sandra's undergraduate studies include a Licenciatura in Marketing and Market Research at Universitat de Barcelona from 2000 to 2003, and a Diplomatura in Statistics from 1996 to 2000, also at Universitat de Barcelona.