Laura Vaccaro

Laura Vaccaro has a diverse work experience in marketing and insights roles across various media and advertising companies. Laura is currently serving as the Director of Insights at MRI-Simmons, where they lead and manages the Custom Analytics team. In this role, they develop actionable insights by analyzing and synthesizing large data sets to support client initiatives.

Prior to their current role, Laura worked as an Associate Director at Havas Media Group, where they integrated various data, research, and analyses to provide impactful insights and drive brand strategy for healthcare brands.

Before that, they worked at Hearst as part of the Brand Development team for ELLE/ELLE.com, leveraging data-informed insights to tell the brand story effectively. Laura also served as an Associate Director of Research and Marketing for Redbook and Country Living, where they led research and analysis for digital analytics and social media reports to support advertising sales teams.

Laura's earlier experiences include roles at Condé Nast as a Senior Marketing Manager for SELF Magazine & SELF.com, Bloomberg as a Group Marketing Manager, and The New York Times as a Marketing Manager.

Laura began their career in marketing at Glamour Magazine as an Associate Marketing Manager and Marketing Coordinator.

Overall, Laura Vaccaro has a strong background in marketing, insights, and research, and has demonstrated expertise in leveraging data to inform business decisions and drive brand strategy.

Laura Vaccaro obtained a Bachelor of Arts degree in English from Bucknell University in the years 1995 to 1999. Laura has also obtained additional certifications in Google Analytics Essential Training and Social Media Marketing Foundations from LinkedIn in the year 2020.