Head Of Marketing

Marketing · Full-time · London, United Kingdom

Job description

Head of Marketing

UK (London) - Hybrid

Are you passionate about revolutionising education through innovative technology and game-based learning? Join Mrs Wordsmith, the world's fun learning company, as our new Head of Marketing!

At Mrs Wordsmith, we combine proven learning science with Hollywood-quality animation to create outrageously fun educational games, books, and apps. We're on a mission to empower kids aged 4-13 to express themselves, ace exams, write confidently, and fall in love with reading - all through the power of play.

The role

As Head of Marketing in our newly formed Customer Office, you’ll guide your team and the wider marketing organisation on how best to connect to and communicate with today’s kids, shoppers and educators, pushing Mrs Wordsmith brand, reach and impact to another level.

You’ll challenge our current marketing approach, seeking alternative ways to paid search ads to effectively grow brand awareness, product reach and acquire new customers, making the tough calls on where, when and how to focus our marketing budget; putting your existing knowledge of the consumer, gaming, education, technology or entertainment landscape to good use. You’ll learn and grow capability in line with Mrs Wordsmith ambitions.

Your marketing superpowers:

Strategic marketing: putting our customers at the heart of the end to end marketing strategy you develop for our existing and new product portfolio, through test to launch, from launch to global scale
Brand strategy: defining and refining our brand to match Mrs Wordsmith ambitions, ensuring our brand values are consistently delivered across our marketing, product experiences and team culture
Growth hacking: balancing commercial viability and consumer desirability in our go to market strategy
Shopper marketing: deep understanding of the e-commerce landscape, benchmarking our marketing against best in class
Channel and content strategy: experience in prioritising and focusing marketing budget and resource around the channels and content that will have the greatest impact on our marketing goals
Awareness building and app acquisition: increase the breadth and depth of our reach and impact in homes and schools around the world, ensuring amazing first time experiences and transforming our owned and paid media into best in class, customer first channels
Engagement and storytelling: partner with our content and product leads to shape and develop a UX, content and direct marketing strategy that will increase the frequency and value of customer product usage, extending customer lifetime value
Social and influencer marketing: adept at recognising the different usages and opportunities that each social channel offers us, and confident to set targets around brand awareness building, community reach and product sales
Innovation: use customer insights and feedback, plus the latest technology and marketing toolkit to continually improve and innovate on where, how and what we communicate to the world
Tech curiosity: comfortable and curious about the role AI can play to unleash our creativity
Experimentation: comfortable in ambiguity, test & learn and iterative approaches to define the most effective propositions, channels and creative to build recognition and fame for our brand and product portfolio
Creative excellence: instinctively knowing what feels Mrs Wordsmith or not, seeing us through the eyes of our customers and being smart with our marketing budget; stretching it further through partnerships and quirky placements
Agency relations: initiating and sustaining excellent partnerships with new and existing creative agencies
Data savviness: excited to balance art and science and translate data into insights and evidence that help us make decisions faster as to whether we start, stop or continue
Data management: competent at customer management systems including GDPR regulations and sustaining marketing opt in within our customer base
Media planning: balancing owned, earned, shared and paid media to find our target customers and meet our company ambitions
Championing success: define our marketing goals and the metrics to track and report against our performance and impact, defining and showcasing the value of our owned, earned, shared and paid channels

Your leadership superpowers:

Vision: being able to look up and out, able to recognise and act on future trends
Excellent communicator who can translate ambiguity and opportunity into clarity, energising agency partners and internal teams alike
Prioritisation: comfortable taking ownership for tough decisions using both data + gut instinct, making key trade offs and improving our marketing effectiveness everyday
Stakeholder management: balancing the management and opinions of a team of hugely creative and inspirational stakeholders with the real needs of our users and market opportunity
People leadership: setting a clear direction, rolling up your sleeves, being vulnerable and leading by example to manage, coach and guide a team of marketers to fulfil their creative potential
Motivated self-starter, with a resilient, strategic, ‘doer’ mindset who’s not afraid to take risks or challenge the norm

What success will look like:

More kids around the world united by English as their superpower
Educators eulogising about Mrs Wordsmith products
Online communities of fans talking about us; for all the right reasons
Headlines you want to tell your granny about
Creative campaigns that win awards for their results as much as their quirky beauty
An indie brand that earns us the right to zig when others zag
A team of inspired marketers not afraid to push the boundaries
Your personal pride and growth as a recognised marketing leader

Where are we likely to find you?

We have team hubs based in London, Boston and Copenhagen. Because we believe in the art of conversation and the power of words, we love spending time together at least once a week in the office. You’ll be reporting to our Chief Customer Officer who lives in the UK.

You’ll likely have a love of language, reading and learning, with a passion for improving kids' lives. You’ll have previous experience with innovation, agile methods and/or design thinking; and expertise from the education, entertainment, gaming, e-commerce, start up and/or agency landscape.

Our culture

Mrs Wordsmith takes culture seriously. We believe in fun - it is core to everything we do. We believe it leads to the best educational outcomes for our favourite customers - kids! We value effective teamwork, collaboration, and autonomy - fundamentally we know the best people to make the decisions are those closest to the problem and we encourage this across the company. We’re still small with big ambitions which means regardless of your title, everyone rolls up their sleeves to get things done. We value creativity, and endless curiosity. We encourage our teams to respectfully challenge the work and each other for a better output. Above all we value diversity - in whatever form that may manifest - our creative output is stronger for it.

Benefits