Leah Friedman

Leah Friedman is a seasoned professional in merchandising and product management, currently serving as the Manager of Licensing & Consumer Products at NASCAR since June 2023, where responsibilities include managing apparel and headwear licensees and supporting track merchandising. Prior experience includes roles as a Buyer at Dyehard Fan Supply, overseeing licensed sport products for NCAA D1 schools, and as a Merchandising Manager at Kayser-Roth Corporation, where seasonal merchandise plans for hosiery/legwear lines were developed. Leah also held managerial positions at Plato's Closet, applying strong operational oversight and inventory management skills. Educational qualifications include a Bachelor's of Science in Fashion Merchandising from Meredith College.