Slaviša Vasić

Senior Quantitative Analyst at NBS

Slavi S. serves as the Global CEO of Annalect since July 2014, leading a team of over 5,000 professionals in data-driven marketing for major global brands. Previously, Slavi held the role of Chief Analytics Officer at Omnicom Media Group, overseeing the global Marketing Sciences function and driving scalable analytic capabilities. Slavi's earlier experience includes positions at Wunderman and KBM Group, where responsibilities included leading Customer Insights and Marketing Intelligence teams, and developing innovative analytics services. With a foundation in marketing analytics established at Wunderman, Y&R Brands, and WPP, Slavi also held analytical roles at Principal Financial Group. Slavi holds a BSBA in Marketing and Finance from Drake University.

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