Rachel Esterline Perkins

Rachel Esterline Perkins, APR has a diverse work experience spanning over several companies and roles. Rachel is currently serving as the Vice President of Content Strategy at the National MS Society since May 2022. Prior to this, Rachel held the position of Head of Marketing Communications at K12 Insight from August 2021 to May 2023, and Director of Marketing Communications from April 2021 to August 2021.

Rachel also has experience as a Host at Venturesome Podcast, where they launched a podcast and blog to help advance young professionals. Rachel interviewed thought leaders about taking risks, overcoming uncertainty, and being creative in their careers. Rachel also guest lectures at Central Michigan University every semester about career-building strategies. Their tenure at Venturesome Podcast lasted from November 2020 to May 2023.

Before Venturesome Podcast, Rachel worked as a Communications Strategist at Byrum & Fisk Advocacy Communications from September 2018 to April 2021. Rachel managed projects and campaigns for various clients, including nonprofits, school districts, coalitions, and corporations. Rachel also handled crisis communications for municipal, K-12, corporate, and cannabis clients.

Prior to that, Rachel served as the Director of Communications at Davenport University from September 2017 to September 2018, where they led communication strategies. Rachel also worked at Central Michigan University from March 2013 to September 2017 as an Associate Director of Communications & Social Media and as a Faculty member from August 2015 to May 2017. During their time at Central Michigan University, they achieved significant media coverage and managed various media relations campaigns.

Rachel's earlier work experience includes roles as a Marketing & Communications Officer at Saginaw Community Foundation from November 2011 to March 2013 and as an Account Executive and Social Media Specialist at AGP & Associates, Inc. from September 2009 to November 2011.

Overall, Rachel Esterline Perkins, APR has a proven track record in marketing communications, content strategy, podcasting, communications consulting, and social media management.

Rachel Esterline Perkins, APR holds a Master of Arts degree in Higher Education/Higher Education Administration from Central Michigan University, which they completed in 2017. Prior to their postgraduate studies, they graduated from the same university in 2010 with a Bachelor of Applied Arts degree, majoring in Integrative Public Relations, Journalism, and Communication. In addition to their formal education, Rachel has obtained various certifications in marketing, including Marketing Leadership and Marketing Strategy from Reforge in 2023 and 2022 respectively. Rachel also holds certifications such as Product Marketing Certificate from Product Marketing Bootcamp in 2021, Lean Six Sigma White Belt Certification from the Management & Strategy Institute in 2020, and Content Marketing Certified and Inbound Certified from HubSpot in 2018. Rachel's most recent certification is the LinkedIn Marketing Solutions Fundamentals, which they completed in July 2021.