Michel Lacroix

Michel Lacroix has extensive experience in digital communications and strategy. Michel is currently working at National Public Relations as a Senior Director, leading the digital communications pillar and overseeing a team of professionals. Michel'sexpertise includes strategic communication, digital strategy, digital advertising, monitoring, performance analysis, and utilization of data visualization tools.

Prior to their current role, Michel was a Manager of Digital Communication at National Public Relations and a Manager of Digital Strategy and Communications at Umana, a company they co-founded. In these positions, they managed various digital projects, including website optimization, email campaigns, social media platforms, and online advertising. Michel also worked on search engine optimization, created statistical analysis reports, and managed data visualization dashboards.

Before that, Michel held roles as a Consultant in Digital Communications at National Public Relations, a Senior Specialist in Community Management and Digital Platforms at Resolute Forest Products, and a Communications Advisor at Desjardins Insurance. Michel also worked as a Consultant at Société des casinos du Québec.

Overall, Michel Lacroix has a strong background in digital communications, management, and strategic planning, with a focus on driving results through various digital channels and platforms.

Michel Lacroix earned a Master of Science (M.Sc.) degree in E-Commerce from Université de Sherbrooke in 2009-2010. Prior to that, they completed a Bachelor of Business Administration (B.B.A.) degree in Business, Management, Marketing, and Related Support Services from École des sciences de la gestion (ESG UQAM) in 2006-2009.