Marketing and Partnerships

The Marketing and Partnerships team at the NBA is responsible for promoting the league’s brand and expanding its reach globally. This team develops and manages strategic partnerships, both media and commercial, to enhance fan engagement and drive revenue. They leverage digital platforms, social media, and marketing analytics to maximize the league’s presence and ensure its content resonates with diverse audiences worldwide. They also collaborate with international partners to grow the NBA’s footprint in new markets and innovate marketing solutions to keep the league at the forefront of the sports and entertainment industry.