Marketing and Engagement

The Marketing and Engagement team at the NBPA focuses on promoting the brand and values of the association while enhancing communication and connection with players, fans, and partners. They develop strategic marketing initiatives, manage brand partnerships, and drive player-focused engagement campaigns to amplify the voices and opportunities of NBA players. Additionally, the team explores innovative avenues for revenue generation and community involvement, ensuring a strong public presence and maximizing player impact both on and off the court.