Adriana Arruda Vieira is an accomplished commercial leader with extensive experience in B2B sales and strategy development. Since August 2015, Adriana has been serving as Diretora Comercial B2B at Nestlé Nespresso SA, overseeing commercial activities across direct and indirect channels and leading a team to execute sales, marketing, and trade marketing strategies. Prior to this role, Adriana spent over a decade at Staples Professional in various sales management positions, including Gerente Nacional Vendas Corporativas, where responsibilities encompassed national corporate contract management and strategic business growth. Early career experiences include roles in account management and sales supervision at Ingram Micro and Editora Jazz Music. Adriana holds a Bachelor's degree in Business Administration with a specialization in Marketing from Uninove - Universidade Nove de Julho.