Abigail Laursen

Abigail Laursen is a seasoned marketing professional with extensive experience in product marketing and consumer communications. Currently serving as Director of Marketing and Consumer Communications at Nestlé since October 2022, Abigail previously held multiple leadership roles at TikTok, including Director of Product Marketing for both Vertical Solutions and the Global Creative Platform from November 2020 to November 2022. Prior experience includes positions at Facebook, where Abigail was Product Marketing Lead for Ads, and Ogilvy & Mather, where roles included Business Director and Account Director. Early career experience includes account management at FCB Global. Abigail holds a Bachelor of Arts in Economics and European Studies from Northwestern University.